The Art of The Spinoff

There will come a time when, while writing a story, you will create a supporting character that will resonate either with you the writer or with your audience, more than you expected. Or maybe you will start a subplot arc or thread in your story that has potential but you just won’t have enough space in your story to explore it fully.

So what do you do with that breakout supporting character or that unresolved subplot? Spin it off into a new story, of course! Spinoffs are a great, organic way to expand the world of your stories, and are the most convenient way to create those shared universes I wrote about in a previous post. Having a different character interact with your setting, or expanding on a story element within that setting helps a lot with world-building and can make your universe more immersive and engaging.

The most organic way to create the shared universe

If you’re looking for that holy grail of franchising – the shared universe – then spinoffs are the most organic way to it. Everything you create in your spinoff is a direct offshoot of your original story, which adds more relevance to the original. You can, at any time, have characters and other elements from the original story make an appearance in your spinoffs, which creates that inter-connectivity of the two stories. Pratchett often had Commander Vimes from his Watch series of stories make cameo appearances in his other stories, just as a reminder that the new stories do indeed tie into the older ones.

How to tell if something or someone is spinoff worthy

Unanswered questions, dangling plotlines and unexplored character beats can be a great catalyst for developing a spinoff. If your story finishes and you as a writer, or your beta readers are asking about any plot development you may have inadvertently left dangling, that can be excellent fodder for your spinoff story. Also, take a look at your secondary characters. Examine how you’ve developed them and how they performed during your main story. Did any of them stand out in any way to make readers interested in following them around? You could also go the opposite route and look at some of your more obscure, underdeveloped characters and consider giving them their own story to flesh them out more.

Backdoor pilots and how to do one

A backdoor pilot is pretty exclusive to Television. It’s where they take an episode of an established show and devote the entire episode to new or minor characters in hopes that they will spark an interest in getting their own show. You can actually do something similar in your story by taking a chapter (or a few) and devoting it to the character you think is worthy of a spinoff. Make that person or plot the focus while still tying into the overall narrative, and you can build interest in that element to warrant its own story. I did something like that in a story I am currently seeking representation for. The epilogue of my story features some of my background characters, being put into situations that can be explored in future novels.

When a spinoff is not a good idea

The key to having a successful spinoff is first having that offshoot character or idea be interesting. And the first gauge of that is you. If you don’t find that element compelling, then why waste time trying to make it compelling for your readers? The big franchise IP is the holy grail of storytelling, but you don’t want to get caught up in trying to create extra properties for the sake of creating them. If the idea isn’t interesting to you, don’t feel obligated to develop it. Find another element that does interest you and work on that.

Let the world dictate the spinoff

For added insight, I spoke to my good friend Anne Zoelle about the process she went through in creating her spinoff books to the Masquerading the Marquess book she wrote as Anne Mallory. Here is what she told me:

“When I was writing my first book, the story plot demanded a character that both of the main characters knew—someone whose presence could bind them together as well as cause tension between them. The character who fit that slot turned out to be a very fun one to write—and from his first sentence of dialogue I knew he was getting his own book. So while I wouldn’t say that I planned a book for him right from the get go, as soon as he was on the page, I knew he was going to be a future hero. 🙂

“There was also another element that pushed toward a series as the writing continued on that first book. The backstory for the hero contained a trio of men who worked together as spies for the Crown—who were allies in society and out. That backstory ultimately bloomed into three connected books—one for each of the men.

“I think when it comes down to why writing or reading a series can be so fun, it’s that it’s interesting to have characters who aren’t islands—who have lives outside the main storyline. In order to keep stories tight, though, that might mean the extended cast has a central thread or goal that defines the series. That thread can simply be a club, brothers/sisters/family, a knitting circle, soldiers/team, etc.—but finding common elements that extend your characters into other, future character’s lives is a way to extend your story world outward while still keeping the main threads focused. It can deepen the characterization elements in the characters in your current story and give them lives outside the current story threads.”

To see how she applied that, check out her first three novels here.

Pros and Cons of Shared Universes

The Marvel Cinematic Universe was, and still is, a huge phenomenon in the world of entertainment. Never before had there been such a collection of disparate, interconnected standalone movies that all shared the same universe, which culminated in films that brought all of the franchises together. The formula was so successful that other studios sought to create their own shared universes, with not nearly as much success. But this innovation in film is just an iteration of something that had been done many times before in comic books and literature.

I define a shared universe as a collection of standalone story franchises that all interact and inhabit the same storyspace. This is different from an epic series with multiple books like Dune, or a franchise that creates multiple spinoffs like Star Trek. In a shared universe, each property can and often does work independently of any other entry into the franchise and is not dependent on familiarity with any other franchise for its own relevance. It’s like Nancy Drew having frequent team-up stories with the Hardy Boys: these are two well-established franchises that sometimes interact.

This was something that hadn’t been tried before at a major level in film, but shared universes are commonplace in literature and comic books. The most notable examples I can think of are the Marvel and DC comic book universes, Terry Pratchett’s Discworld, The Harry Potter and Fantastic Beasts franchises, and the collection of worlds and characters that define the popular trading card game Magic: The Gathering. This is a model that can be very lucrative at many levels if handled correctly. But can be disastrous if mishandled. So the question becomes whether this is a model you as a writer would want to pursue for your stories, as well as how to pull it off successfully.

WHY YOU SHOULD DO IT:

Cross promotion and marketing

Sometimes the best way to promote franshises is via other franchises. This is why successful TV shows often have “backdoor pilots,” which are episodes of the show specifically designed to spotlight a new cast of characters in hopes of sparking interest in a spinoff show. The familiarity of a property your audience is familiar with could be a great launching pad for a new property.

Franchising and branding possibilities

In many cases, the whole is very equal to the sum of its parts. Having a solid lineup of independent franchises compose your shared universe creates a feeling of community that your audience can relate to.

When one thinks of the Discworld, they probably think of their favorite book subseries like Commander Vimes & the Watch, but other series will also come to mind like the 3 Witches, Moist Von Lipwig, Rincewind & The Wizards, Susan Sto Helit, and Tiffany Aching. That familiarity only strengthens the brand of the Universe as a whole.

Building fanbases for characters and plot arcs

The added exposure of having franchises interconnected with other franchises allows for more of your audience to develop a connection with them. You can really build the fanbase of a franchise by tying it into a larger world. Likewise with plot arcs that resonate. Many of Magic: The Gatherinsg’s Planeswalker characters gained popularity and notoriety from interacting with their resident superteam The Gatewatch, as well as though the epic War of the Spark storyline.

Building a following

A shared Universe is a great way to build a following for multiple franchises at once. Your audience will take an interest in seeing what new characters and elements will be included in your universe, as well as how the established elements wold react to them.

WHY YOU SHOULDN’T DO IT

Connections can become overly convoluted and confusing

The more elements you add to a universe, the more potential there is for things to get confusing. It can become a puzzle figuring out how everything and everyone fits together and relates. In he 80s and 90s, DC Comics had to have two massive comic book events to clean up their convoluted issues: the first one dealing with their plethora of different versions of the same heroes and worlds (Crisis on Infinite Earths), and then one to fix their inconsistent historical timeline (Zero Hour). You have to keep careful track of each element you introduce into your universe, and that in itself comes with issues, as I will elaborate on in a couple of paragraphs.

Forcing your audience to follow everything

A big problem with shared universes is that a newbie may see all of the interconnected franchises and feel intimidated. If there is no real jumping on point, they will feel that they have missed too much to get on board, or that following all of the disparate stories just to see how they connect or so that they won’t be left in the dark when a story comes down the line that references the past is too intimidating. This was a problem that some people had with Avengers: Infinity War and Avengers: Endgame. Those films were rewards for longtime fans, but newcomers had a hard time figuring out what was going on and why.

Keeping track of all the details

Your bookkeeping gets way more extensive with a shared universe, because there are so many more story details to keep track of. Everything has to be consistent across franchises, especially in areas where they overlap. And fans of your shared universe will quickly cry foul if they find something that doesn’t line up correctly. It can be quite tedious to double check everything to make sure there are no discrepancies, especially if your universe consists of a lot of interacting franchises.

The story never ends

Another issue that might become a problem is the pressure to continue adding to your universe and keep it growing. It becomes increasingly harder to add a standalone story, because your readers will always ask what ramifications that story will have on the universe overall, and if any future changes in the universe will have an effect on what happened in that story. This is an area where the dreaded story retcon can come into play, where you literally change the events of your past stories ipso facto to better fit your current narrative. As a general rule, you want to avoid retcons unless there is truly no other way to make what you have now work within the current narrative.

Here are some offhand examples of well-done shared universes.

Marvel and DC comic universes

Marvel Cinematic Universe

DC TV Universe (BKA The Arrowverse)

Harry Potter/Fantastic Beasts

Terry Pratchett’s Discworld

Magic: The Gathering Multiverse

The Glass Movie trilogy

The Law & Order series of TV shows

The Chicago shows series of TV shows

Th CSI series of TV shows.

In a future post I will offer some quick tips on creating your own shared universe, and ways to avoid certain pitfalls. I will also talk about how I approached creating a shared universe for two of my webcomics, The Seizure and Weekend Heroes.