If you have been reading my blog regularly, you know that my main focus has been on improving as a storyteller. But also if you’ve read my author interviews, you would see that many of the authors I have interviewed wrote nonfiction books. There is much more to writing than just writing fiction. There are nonfiction writers, marketing writers, journalists, technical writers, essayists, and a plethora of other forms of writing that people engage in.
But I maintain that storytelling can be, and often is, a crucial aspect in all forms of writing, above and beyond just fiction.
Storytelling makes any writing more engaging
Anyone that has read a textbook for class or research knows that a lot of writing can be dry and uninteresting. It is a reason why a lot of people dread reading. A good story takes the reader on a journey where they follow how everything progresses over time. The way you write your piece can take your readers on that journey. The reader in now invested in the narrative you are presenting, and wondering how, or even if, the subject you are presenting can solve the problem you have created. Now your reader wants to know more about the subject you are writing about. They want to know the details because each detail you present could be part of the solution to the problem, or even present more problems that need to be resolved. It’s human nature: if you witness something begin that catches your attention, you will naturally want to see it through to its completion. You can use that to your advantage.
Benefits of adding a storytelling element to your writing
Making your writing piece into a story helps make your point more digestible. Your writing is no longer just a stream of facts statistics and ideas. There is a definitive, driving point to what you have written, and all of your supporting information now has a clear direction it is pointing in. If you are marketing, or writing to sell something, telling a story help the reader envision themselves in the situation where your product or service would be beneficial. That way they can better visualize the benefit your service or product will bring to them.
Creating a narrative.
The classic 3-act structure can be used in any setting. Simply, put, act one presents a problem, act two is the process of trying to solve the problem, and act there is the resolution of the problem. So now the question becomes how to compile your writings to fit this structure. Here is a simple, three-step way to do hat.
1. Find The Problem
Whatever you are writing about, whether it be advice you are giving, a product or service you are trying to promote, a theory you are trying to explain, or an explanation of how something works, it is in response to something that created a need for what you are writing about. Start by pinpointing where exactly that need was generated. This is the beginning of your story.
2. Find The Solution
Whatever conclusion you were going o write about, whether it actually solves your problem or not, is your solution in this context. It is the end of your story and the resolution for what you are setting up.
3. Find The Process
Now you have to figure out how to get from the genesis of your problem to its resolution. This is where all of your data, or historical references, or your selling points come into play. You actually have some creative liberty here with how you present the details, you can show how each of your points responds to different aspects of the problem. You could show how your solution initially responds to the problem, how the problem reacts (or present counter-arguments to your solutions), and how the solution responds to those responses, or a number of other ways of presenting the information. The most important thing is to show a progression where the problem you have pinpointed is resolved over time. This is the journey that you are taking you reader on.
If you can mold your non-creative writing project into a story narrative, you will make your writing more engaging and appealing to the reader, and they will be much more comfortable with reading what you wrote completely from beginning to end. Give it a try and see what you come up with.
